Guide for entering the Culinary Quills 2015
Entry Form can be downloaded here – Culinary Quills Entry Form
All entries to be posted/couriered to Kathy Paterson, 70 Burnley Tce, Sandringham, Auckland 1025.
Entries close 5pm 16 July.
Judging criteria — all categories
Defining your target market/audience is crucial to your entry being judged well. Judges will consider the degree to which your work meets the target or brief (as applicable) in awarding their marks. Entries which do not include this information might not be judged.
Defining your target audience means being specific. For example:
The reader is likely to be a woman with kids at home; 30-45; household shopper; time-poor but interested in cooking and feels she is a confident cook. She is interested in trying new dishes but also needs to satisfy everyone in the family.
Household shoppers, 30 plus
All the readers in [geographic region]
Including the brief from your editor or client will be an advantage in further helping to define your target audience and it is highly recommended you do this if possible.
Entry tips by category
• 1A Recipe book
• 1B Other food book – travel, wine, health, history, culture. Can include recipes, but main focus is the other subject
The judges will take into account quality of writing, quality of ideas and/or recipes, accuracy of information, book structure, originality, design and photography. The commercial success of the book will also be a relevant factor.
• 2A Video — TV/web series with food as the focus
• 2B Audio — Radio/podcast (full broadcast programme devised and produced by entrant)
The judges will take into account the quality of content, quality of presentation (tone, skill, connection with audience) along with credibility and substance. Success of the broadcast in attracting an audience, successful integration with other media platforms and commercial success (if relevant) will also be taken into account.
3. Publication of the year – Sponsored by The Food Group at Network
• Magazine, website or blog, Youtube channel, newspaper-inserted-magazine
The judges will take into account the overall quality of the product including content, tone, connection with audience, quality of writing and editing, credibility and substance. Commercial success with the target audience will also be a factor, as will integration with other media platforms.
Please supply TWO different issues of your publication from within the entry period (if your publication is in print form).
4. Visual — Sponsored by Regal Salmon
• 4A Food styling, editorial — any form of editorial publication, including print, online
• 4B Food styling, commercial — any form of commercial publication, including advertorial, online, product packaging, point-of-sale material, promotional flyer, advertising
The judges will take into account originality, visual impact, composition and prop use. For commercial projects the judges will also take into account how the work fits the brief. Entrants must submit the styled shot, their original brief and the finished form in which the shot was used — magazine spread, billboard image, advertisement, point of sale, brochure, tv ad or web screenshot for example.
This Quill is for a series of shots or a single shot, depending on the context of publication. Eg, a multiple-recipe feature published in a magazine is one entry, and a single recipe published as an advertisement or on packaging is one entry
5. Recipe — Sponsored by NZGFW
• 5A Editorial — any form of editorial publication including print, online
• 5B Commercial — any form of commercial publication, including advertorial, online, product packaging, point-of-sale material, promotional flyer, advertising
The judges will take into account how well the content fits the brief and meets the needs of the target audience (or fits the brief in a commercial context). Judges are looking for quality writing, accuracy, completeness, innovation and inspiration, along with evidence the recipes have been through a robust testing process.
This Quill is for a recipe feature or a single recipe, depending on the context of publication. Eg, a multiple-recipe feature published in a magazine is one entry, and a single recipe published as advertorial or packaging is one entry.
6. Journalism — Sponsored by NZ Venison
• 6A Review — book, restaurant, other e.g. product
• 6B Travel
• 6C Column — personal opinion/point of view x 3, not recipe
• 6D Other — people profiles, nutrition/science, food culture and politics e.g. investigations, agriculture/food sourcing, ethics, health, environment, economy, social
The judges will take into account quality of writing, tone of voice, accuracy and credibility of information, evidence of research, referencing (if appropriate), quality of reporting, insight, topicality, humour (where appropriate) and newsworthiness. Appropriateness of content for target audience will also be a factor.
For columns and reviews, please submit TWO examples of your work from within the entry period. For Travel and Other, a single article may be supplied.